Marketing that attracts customers and capital
Services
Marketing Strategy for Cleantech and Climate Tech Companies
Creating customised integrated marketing strategies for cleantech and climate tech companies, we help you improve your brand visibility and engage effectively with your target audience.
Content Creation
and Optimisation
Benefit from a solid track record in crafting compelling and relevant content tailored to your audience. From value proposition work to social media content, we ensure that your message resonates with your audience and drives engagement.
Social Media Management
Content research, social media post creation and scheduling will ensure your brand gets known. We create a social media strategy to help you get more followers, website views and customer interest.
Generating Leads to Secure Meetings
With our expertise in integrated marketing activities, we help cleantech and climate tech companies reach their ideal customers. By utilizing data-driven insights, we design and execute impactful campaigns that generate leads and drive conversions.
Meet Nature Flow Marketing
Your Partner to Help Secure Customers
Nature Flow Marketing is a Cambridge based marketing consultancy using integrated marketing techniques to help your company attract customers.
With over 25 years of marketing and business development experience, including innovation experience at Innovate UK Business Growth, we have a proven track record in helping cleantech and climate tech companies achieve their marketing goals.
Our Story
Having been brought up in a village, playing outside most of the time as a child, Nature Flow Marketing's founder, Emma, has always been passionate about the environment. For the last decade she has helped a range of SME innovators like
Cambridge Cleantech, Allia Future Business Centre, EEZYBIKE, Rightcharge and 8Power solve their marketing challenges.
Nature Flow Marketing helps climate tech pioneers hone their messaging and attract investors and customers using integrated marketing. This includes SEO, content marketing, website optimisation, press coverage, social media and brand strategy.
Certified in PRINCE2 and the One Planet Living Framework from Bioregional, Nature Flow Marketing enables its clients to reduce their Scope 3 emissions and improve environmental impact.
Clients
Enable Your Vision
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FAQs
What does Nature Flow Marketing do?
Nature Flow Marketing is a Cambridge based integrated marketing consultancy specialising in integrated marketing strategies. We help climate tech and cleantech companies and increase their visibility and leads through SEO, content marketing, website optimisation, press coverage, social media and brand strategy.
What services does Nature Flow Marketing offer?
Nature Flow Marketing offers content marketing, press release writing, event management, brand sprints, brand messaging and positioning, digital marketing strategy, small business marketing support, and marketing advice and consultancy.
Who does Nature Flow Marketing work with?
We work primarily with cleantech and climate tech companies startups and scale ups. If you value purposeful marketing that covers all the channels, we’re likely a good fit.
What is integrated marketing?
Integrated marketing is about using a wide variety of channels to get your message out and increase your reach. The idea is to meet your target audience online, wherever they might be. Integrated marketing is a strategy that the large brands use. If you’ve seen the same messaging and strapline at a bus stop, TV ad and online, that’s integrated marketing. Integrated marketing is often centred around a campaign where the messaging resonates with the target audience and helps solve a problem. Messaging can also be around a thought leadership topic positioning a climate tech company as credible, knowledgeable and a potential partner of choice.
What’s the difference between integrated marketing and account based marketing?
Integrated marketing is the strategy and account-based marketing (ABM) is the highly focused tactic within it. Account based marketing requires extreme personalisation and integrated marketing aims for consistent messaging across broader market groups. You can run an effective Integrated Marketing strategy that uses ABM for your biggest deals (capturing intent from specific accounts) and broader inbound/content strategies for everyone else (attracting organic interest), creating a powerful, unified approach.
What makes Nature Flow Marketing different from other marketing agencies?
The difference lies in an integrated marketing model spanning digital, PR and events, underpinned by sustainability expertise, a proven track record, KPI measurement and collaborative customer engagement that builds powerful social proof.